Landing Page Optimization


Landing Page Optimization

Landing page optimization, or landing page, is the process of optimizing the page on which a visitor arrives from clicking on an advertising element (Adwords, display, affiliation, etc.), an organic result or an E-mail.

Landing page optimization is a very important element to promote conversion. This optimization approach is particularly important in the context of commercial link campaigns (Adwords) where it is a question of converting traffic often acquired at a high price. In this context, it must ensure conversion and promote the quality score.

Related Articles:

Landing Page

Responsive landing page

Personalized landing page

When the landing page receives visitors from search engines, it must also fulfil an SEO optimization mission.

Apart from the implementation of the basic principles to be applied when creating a landing page, the optimization process is generally done using tests to measure the impact of variables (AB tests or tests multivariate).

A presentation on the optimization of landing pages in the context (SEO / SEA):

Post a Comment